+39 02 50041265   Via U. Visconti di Modrone, 7 20122 Milano

member

Chiara Palamà

  • Degree in Public Relations at IULM Milan University – 2003
  • Master Degree in Marketing Product Management at IED Milan -2005
  • Marketing Manager Italia at Rodenstock Italia (2006 – 2014)
  • Marketing communication Manager EMEA at Sanrio ltd (2015)
  • Professional in the marketing strategy, people engagement and business coach areas since 2017
  • Co-founder of Gowisi – designing and delivering training, advisory and facilitation services for the marketing area through innovative and cooperative methods based on BDM since 2018
  • Co-creator of the Business Design Marketing®(BDM) method: this is the 4-step method to co-create strategies and marketing models based on people and scope (2018) businessdesignmarketing.it
  • Author of Manuale di Business Design Marketing® (pub LSWR C.Palamà E. Tavelli 2022)
  • Professor of Marketing Strategy at ITS Incom Accademy for Digital Marketing Management, Web designer, Sales Management and Digital Tourism classes since 2019
  • Lecturer in Business Design Marketing® at IULM Milan University (Master Degree in Dmba Executive Master Data Analysis for Marketing 2021/222022) – NABA Milan (Master Degree in Visual Design and Integrated Marketing Communication Ed 21/22 22/23) – SPD Milan Scuola Politecnica di Design (Tier 1 MASTER Degree, Service Design Class) Prof M.Pettiti 2024
  • Professor at CSVN Centro Studi Villa Negroni Lugano (SV) for “Tax Compliance” and “Interreg” courses for Family officer, Ticinese area Yrs 2021/22/23/ 24
  • Associate Trainer at AIF (Associazione italiana formatori) since 2020 – at AISM Associazione Italiana Sviluppo Marketing since 2019 – Member of BDI (Business Designer Italia) since 2022


AREAS OF SPECIALISATION:

  • Designing and delivering facilitation services in Business Design Marketing (marketing & corporate strategy/branding/sales strategy/HR for business) based on people and scope
  • Designing and delivering corporate procedures to align and actively involve multifunctional teams with the scope of pursuing business targets.
  • Designing and delivering active training programs in the Business Design Marketing®(certified), Marketing & Sales strategy, People development, business teamworking, visioning & engagement, management areas
  • Specialist in Business Design Marketing® (Creator, author, trainer), Business Agility, Facilitazione Maieutica® (maieutic facilitation), Business Coaching.
  • Certified Insights Discovery® Practitioner (behavioral analysis) since 2017 -Lego® Serious Play® since 2018

LANGUAGES SPOKEN:

Business English and French

Would you like to collaborate with NEXTA?

NEXTA is open to cooperating with professionals specializing in the management of family SMEs. Please apply for further information.

NEXTA Società Benefit tra Avvocati a Responsabilità Limitata | P.IVA 10503900960 | Via Visconti di Modrone 7 20122, Milan | T 02 50041265 | E info@nextapartners.it